SEO (Search Engine Optimisation) is the way in which you ensure that your website becomes visible and found by your audience via search engines such as Google and Bing. It’s there just as important – if not more so – than making it attractive to view or easy to navigate around, that you invest in optimising your SEO strategy.
There are hugely complex ways in which you can tweak and tune your website to increase your SEO, numerous specialist agencies and experts and huge amounts of money spend by global brands each year… but there are some key tips and tricks you can follow to boost your own website:
- Focus on a Keyword or Topic. An easy to remember step to maximising your SEO, is to pick an important keyword and really focus on utilising it within your site and your content. If your website/ organisation specialises in kitten calendars for example, then sure you use this term or “keyword” often throughout. Don’t just use “calendar” but try and get into the habit of using “kitten calendar” as it’s both more specific to your content and also will be better picked up due to the specificity by Google.
- Focus on Your Content. It might seem obvious, but one of the best ways to increase your SEO and ranking with search engines is to ensure you’ve got great content. The better you can make your posts, blogs, features and so on, the more it’ll boost your search ratings… and of course your audience engagement. The better your content the more it will get shared as well and more sharing creates more links to your pages!
- Create Individual and Relevant Titles. Ensure your titles are both unique and also highly relevant to the topic you’re promoting. Don’t just use the same titles for posts or pages repeatedly, but change them to match each new post. For example if you’ve got 3 articles on cheap kitten calendars that are all different, don’t just use “Cheap Kitten Calendars” for each… perhaps articles as “Our Top New Kitten Calendars” and maybe “5 Most Ordered Kitten Calendars” as the next. It all helps your SEO and search engine rating!
- Check Out Your Competitors. It might seem obvious but one of the top tips to help you boost your SEO is to spy on your competitors. Now don’t think you need to break into their offices in the middle of the night, just check out relevant terms in a search engine such as Google or Bing. Look at how the top results structure their content, what format and words they use and how they deliver their content. It’s all valuable intelligence to help you building your own SEO plans.
- Make Social Media Sharing Easy . Hopefully by now you’ve realised the power of social media for your organisation, but did you realise the power of it to help boost your SEO? The more your audience shares your content, the more it can be discovered by search engines. If you don’t make it easy to share though no one will do it!
- Link From Yourself…To Yourself. An often overlooked practice is building links within your own content and pages to each other. For example if you have written an article or blog post that references something on another page…insert a sitelink to it. As long as you don’t do over do this – which may put off your readers – it’s a really valuable and easy way to help your SEO.
- Use Google Trends. If you’ve not tried Google Trends previously then make sure you keep it in mind for future and use it on a regular basis. It’s very powerful yet easy to use tool that helps you to understand the search patterns of users and what people are looking for on the Internet. Knowing this information can help you tweak your SEO strategy to tie into the higher results or specialise in others as appropriate.
- Keep Your URL’s Short and Relevant. Your SEO will be impacted by ensuring your page URL’s are both as short as they can be and also that they relate to the content within the page. It’s strongly believed that keeping them more concise as well as tying into the content are both important ways to help the SEO of that page.
- Contribute Your Expertise Elsewhere. If you’ve got a lot of knowledge on a subject that’s related to your website, then find ways to share your knowledge elsewhere. Whilst not strictly an SEO strategy, if you can build your presence on other sites, forums and blogs then that can only be good news for your own website. Maybe you can guest blog on a subject specific site or maybe you can just offer to speak or write for relevant events/ associations? If you’re referenced (your organisation) that will help to create more visibility of your organisation on the Internet and in turn more potential chances for you people to visit your site, share your content and link to it!
- External Links. The last but possibly most powerful tool in your SEO strategy is the building of external links to your website. Whether you build relationships with other sites, bloggers or organisations to create reciprocal links or you just focus on seeding your content for engagement and sharing, external links to your site are hugely valuable. Think of it this way, if one person you know recommended a product, you might consider it… if 10 people you know recommend it you would likely look into straight away. Google and other search engines look at things the same way.
There are many many more ways in which you can help maximise your SEO strategy but these tips can be followed by practically anyone of any technical level and will all help you in your quest for the top spot!