Whether you’re looking for specific information on areas you’re less familiar, ways to improve your core skillset or sources of inspiration to help you find new avenues of thought, we’re blessed to have a huge amount available easily and at our fingertips… or just a mouse-click away. None the less, finding valuable sources that you can rely on to ensure the time you invest in learning from is well spent, can be quite time consuming.
In this feature we’ll discuss a few specific books we believe could be highly valuable resources to the individual looking to develop their organisational success both in terms of marketing performance and business acumen. Now, most of these in fact are NOT marketing specific resources and we’ve purposefully chosen to do this in order to provide you with alternative ways of thinking and methods to develop your paradigm of though. The books listed are recommended resources that we believe can offer value across a number of areas in both personal and professional life.
The suggestions below are a range of books we’ve specifically selected to hopefully provide you with insights and expertise on everything from customer engagement principles, marketing tips entrepreneurial thinking, optimising your output, business strategy and more.
Book Title: There is no B2B and B2C. Human to Human: H2H
Author: Bryan Kramer
Why read it: The book is summarised by the author as…“As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like “synergy” and “speeds and feeds” to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes.”
The reason we recommend this particular book as a marketing resource rather than a subject specific alternative, is that the principles of this apply to the very essence of every marketing strategy. Always remembering to think about your customers’ needs and considering your audience as human beings as opposed to “targets” to market to will greatly improve your ability to engage their interest and develop relationships and conversions.
Author: Robert Kiyosaki
Why Read It: Rich Dad, Poor Dad is one of the bestselling finance and wealth development books in history and highly regarded by many. There are lot of people who would sing for the hills about eh value of the book when it comes to learning about building wealth and investing for the future. There are also a large number that would view Robert Kiyosaki’s book – and the others in the series – as of limited value in terms of delivering real insight on investing and business strategy in any real depth.
The reason we recommend this book isn’t specifically as a tool to develop your knowledge or expertise on investing or finance management per se, but to look at the intrinsic messages that lie within its content. Personally we believe that Robert Kiyosaki’s book offers some great insights into finding new and inventive ways.
Book Title: The 7 Habits of Highly Effective People
Author: Stephen R Covey
Why Read It: A book summarised as “The 7 Habits of Highly Effective People®, has been a top-seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its fifteenth year of helping people solve personal and professional problems, this special anniversary edition includes a new foreword and afterword written by Covey exploring the question of whether the 7 Habits are still relevant and answering some of the most common questions he has received over the past 15 years.”
The reason we’d recommend this highly to any entrepreneur, startup or existing business owner, is down to the core value that the author instils across a wide range of subjects. Whether you’re a marketer, a technically orientated person, a business guru or anything else, the skills dealt with within this book are massively valuable across numerous aspects of building and running an organisation. The skills it covers can be just as easily applied to a personal life as to a professional/ business one and therefore the value in its content are magnified further. Whilst there are many people who would stay well away from business self-help type content, if you’re going to read one book on this subject we’d highly recommend this one.
Book Title: Think and Grow Rich
Author: Napoleon Hill
Why Read It: If we’re totally honest this was one of the hardest books we’ve come across to read and take seriously. Some of the language, subject matter and phrasing do make it particularly hard to get through – especially the first 25%. We can assure you though should you decide to read this that there is significant value in its pages and it’s well worth giving it a chance.
Many would look at the book and its content purely as a learning resource on “how to make money” or expect it to try and teach you some secret methodology to do so. It could be argued that this is indeed what the book covers, but in fact that’s most certainly not necessarily where it’s value lies. The author goes to great lengths – sometimes to long – to explain the passion and desire needed to turn a desire and dream into reality through positive belief. If you can get through some of the more “flowery” language the essence and principles of the book have enormous value to the entrepreneur or business owner. It might be a tough read but it’s worth the effort.